citrón:ade design

citrón:ade design

fresh. thoughtful. design.

Right or Wrong? The Simple Answer

In art, there is never a definitive right or wrong. There may be solutions that are more right or more wrong than others. I believe, however, the mark of a great designer resides in her ability to persuade the audience that her design is the one and only correct answer. In my opinion, this is most successfully accomplished with a marriage of creativity and simplicity. Often times, it is this simplicity that requires the most refinement, and which will ultimately convince us of its status as the one correct answer.

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